Chapter 1: Introduction to My YouTube Journey

As we transition into 2023, it's time to evaluate my earnings from YouTube in 2022. This overview will cover total revenue, views, and highlight my most profitable video.

Reflecting on my channel's development, I earned $1,235.55 in 2020 with 6,000 subscribers, relying solely on Google AdSense. By 2021, my revenue soared to $7,751.51 with 14,000 subscribers and multiple income streams, marking a remarkable 627% growth.

So, how did I fare in 2022? Let's dive in.

I want to clarify that this isn't an exercise in self-promotion or boasting; my aim is to share insights that may assist those considering a path in content creation or facing challenges in monetization.

Section 1.1: Channel Growth and Revenue

In 2022, I gained 8,900 subscribers and accumulated 781,412 views—nearly double the views from 2021's total of 467,235. My overall RPM (Revenue Per Mille) stood at $8.42, while my CPM (Cost Per Mille) reached $22.85. The top-earning video, "5 Tips to Take Charge of Your Final Cut Pro Library & Never Run Out of Hard Drive Space Again," generated $429.47.

To boost my revenue, I expanded my income streams from seven to twelve, with sponsorships proving to be the most lucrative.

Subsection 1.1.1: Breakdown of Revenue Streams

Let's examine the various revenue streams, starting with the least profitable and progressing to the most successful.

• Subscriber Donations: I received two direct donations totaling $41.06, a 36.83% decline from 2021 due to fluctuating currency rates.
• Stock Content Sales: My earnings from stock clips amounted to $70.82—a 21.48% decrease from the previous year, primarily because I didn't add new clips.
• Patreon: I generated $198.18 here but chose to close my Patreon in favor of YouTube Memberships for better engagement.
• Consulting: I earned $700 consulting with a company about Final Cut Pro, though it wasn't Apple.
• Coaching: Through one-on-one coaching sessions, I made $1,124.56, mainly in Final Cut Pro.
• Teaching and Speaking Events: I earned $1,350 from online seminars and aim to develop this revenue stream further in 2023.
• Amazon Associates: My affiliate earnings totaled $1,777.83, thanks to viewers purchasing through my links.
• Digital Products: Launching digital templates for organizing media brought in $4,390.
• Affiliate Sales: This stream generated $4,766.50, a 185% increase from 2021.

Chapter 2: Looking Ahead to 2023

Reflecting on my journey, the progress from the previous year is significant. If someone had told me at the start of 2022 that I could earn nearly $50,000, I would have found that hard to believe.

The most thrilling part of this journey is contemplating what I can achieve in 2023—while a 500% revenue increase may not be feasible, even a 150% boost would provide substantial financial security for my family and allow me to pay down student loans.

I still have several revenue streams to explore, including a course on Final Cut Pro, and I plan to enhance my existing strategies for greater income.

If you have questions or wish to discuss your own YouTube journey, feel free to reach out in the comments or sign up for coaching sessions. I'm eager to share insights from my experiences to help you on your content creation path.

As I embark on 2023, my commitment to growth remains steadfast. As many fellow creators say, "Let’s get it."

The first video, "How Much YouTube Paid Me in 2023 (with 23,000 subscribers)," offers a detailed overview of my journey and earnings.

The second video, "How Much YouTube Paid Me in 2022 (with a million subscribers)," provides further insights into my revenue strategies and growth over the years.