Infectious Diseases: Why Naming Them After Hurricanes Could Help
Written on
Chapter 1: The Power of Naming
Imagine this scenario.
It's now 2023, and yet another pandemic has swept across the globe. Let’s refer to it as “Ian-20” for want of a medical background. Surprisingly, this new strain seems to pose minimal risk to life. This time, however, the usual preventive measures are not disregarded by the freedom-loving populace. Instead, we come together, gripped by a fear of the potential for a painful and terrifying demise.
“Ian-20” won’t discriminate.
It doesn’t care about your immune system or whether you have a sump pump installed. If you neglect to wear a mask or step away from the perilous zone, you might face a grim fate.
Yes, I realize I’m mixing metaphors here, but stick with me.
The crux of the matter is how we can win over our fellow citizens who may be willfully unaware. We need to illustrate to them that touching a hot stove can lead to pain. It’s a challenging task, but it’s crucial to demonstrate that ignoring the risks can have dire consequences.
Section 1.1: The Need for Effective Communication
To my local, state, and federal leaders, it’s time to enhance your efforts in conveying the severity of these threats. Simply stating, “Oh yes, it’s dangerous. Experts confirm this,” isn’t effective anymore, if it ever was. This situation, much like everything else, revolves around marketing.
“Covid,” you labeled it.
What a snooze!
The term “Covid” doesn’t evoke fear—it sounds almost mundane. People find it laughable, perhaps comparing it to an acquaintance they easily best in bowling. To achieve better compliance with essential life-saving measures, you need more than just “facts” and “science.”
Section 1.2: Fear as a Tool
What you really require is a visceral fear—something that taps into their beliefs, perhaps even their faith. They need to feel the apprehension associated with a hurricane, a force they recognize as destructive and terrifying. This fear is reinforced by their pastors, who remind them that such events are often attributed to a higher power.
If you can emphasize that non-compliance might lead not only to social repercussions but also to dire spiritual consequences, you’ll have a greater impact. Start labeling dangerous situations with the names of things that already terrify people.
Subsection 1.2.1: The Impact of Naming
The name “Ian” was once just a regular kid, but now it instills fear among the masses. A week ago, he was just a face behind bulletproof glass; today, many are terrified by the mere mention of the name.
Before Hurricane Ian even approached, people were hastily preparing to evade his path. Remember this, leaders: the next time you want to motivate people to make better choices, use a name they already dread.
Chapter 2: Learning from the Past
Consider naming future threats after hurricanes or disasters that resonate with people personally. When “Ian-20” arrives this winter, I’ll certainly be wearing my mask. If you were to call it “Cake and Ice Cream-20,” I’d still prioritize science over marketing.
This approach could resonate well, particularly if we consider localized variants with familiar names. Perhaps “General Motors-20” for the Midwest or “Elon-20” for Texas and California.
Ultimately, understanding what truly frightens the populace will lead to greater engagement. For the rest of us, the facts will suffice.