Understanding Your Website Narrative

The narrative surrounding your website plays a pivotal role in determining whether it becomes a lucrative asset or simply a digital brochure.

Many entrepreneurs are shaped by the internal dialogues they maintain. For instance, one might think, "I'm not cut out for this. I've never been successful in the past…" Another might assert, "I am a victor. I've navigated numerous obstacles and learned from my missteps."

Now, let’s delve deeper. What narrative do you maintain about your website? In my initial experience, I subscribed to the belief that "First, you hire a designer. Then you sort everything out…" A recurring theme was, "This is overly complex. I’ll never get the hang of it."

That chapter concluded unfavorably. However, in the subsequent phase, I acquired knowledge in HTML/CSS, enrolled in a WordPress course, and began assisting others in crafting a more empowering story.

Sometimes, the plot can take an unforeseen turn. Recently, I completed a website for a client eager to unveil it at an upcoming convention. Just as we were about to finalize everything, he needed to retrieve the passwords for his domain and hosting services.

Fortunately, there are solutions for such scenarios. If we have access to the registrar, we can redirect the domain. We could also create a new domain name swiftly or utilize temporary hosting through my account.

Things could be worse. One client recounted a troubling experience: "My web developer went out of business. We searched online but couldn’t locate her. She failed to renew my domain name, and now it's off the market."

In that situation, I assumed the role of the "wise guide," tracked down her domain name, and assisted her in negotiating a favorable price for its reacquisition. Now, she diligently monitors her hosting and domain passwords.

FREE Resource — A Non-Techie's Guide to Achieving Website Success from Christina Hills.

FREE Resource: A 7-Step Blueprint for Your Website Transformation.

Section 1.1 The Importance of Your Website Story

Your website's narrative is fundamental to its success. The way you perceive and communicate this story can greatly impact client engagement.

Subsection 1.1.1 Crafting a Compelling Narrative

Chapter 2 Turning Challenges into Opportunities

In this video, discover how to present your website to clients in a professional manner, ensuring they are impressed and satisfied with the delivery process.

This video outlines a straightforward 8-step process for delivering a WordPress website to clients, making the transition smooth and efficient.