Chapter 1: Understanding Buyer Behavior

Why do many customers hesitate before making a purchase?

For many businesses, finalizing sales can be quite challenging. The reality is that merely 15% of prospects are likely to make a purchase within the initial three months of contact. This statistic reveals that a significant 85% of potential buyers require additional time before they are ready to commit.

The issue lies in the fact that numerous sellers do not have a plan in place to maintain engagement with those buyers who are not immediately ready to buy. So, how can you rekindle the dialogue with leads that have stalled and encourage them towards a purchase?

Here’s a straightforward and effective method to reconnect with prospects from the past 90 days or longer, inspired by Dean Jackson's nine-word email approach:

1. Compile Your Leads: Review past emails, notes, and website inquiries to create a list of prospects you have previously contacted.
2. Send a 9-Word Email: Reach out to each prospect using this simple email format:

• Subject: [Prospect's First Name]…

  • Message: "Still interested in [original offer]?"

For instance:

• Subject: Sarah…
• Message: "Still interested in the Dublin property?"

Or:

• Subject: Jordan…
• Message: "Still planning that trip to France?"

The key here is to refrain from adding more content. The effectiveness lies in its simplicity.

Section 1.1: The Effectiveness of the 9-Word Technique

Why does this 9-word method yield such strong results?

This strategy is particularly powerful because it appears personalized to the recipient. When prospects see their name and a mention of their initial interest, it feels as though you are addressing them directly.

It captures their attention without coming across as overly aggressive or pushy. Moreover, the simplicity of the message often prompts many to respond out of courtesy.

Subsection 1.1.1: Real-World Success Stories

In practice, a yacht broker utilized this technique with the message: "Still in the market for a yacht?" This led him to reconnect with a buyer who was ready to invest $100 million.

Similarly, a designer specializing in motorcycle jeans sent out the 9-word email to her contacts, resulting in over $9,000 in sales within that week.

The evidence is clear: this uncomplicated email can revive stalled negotiations and prepare buyers for action.

Chapter 2: Enhancing Sales Through Social Media Strategies

Discover powerful social media strategies that can elevate your sales. These aren't just standard scrolling tips; they're insightful, effective tactics delivered directly to your inbox every week. Expect no fluff, just actionable content. Sign up here.

The first video titled "80 Magic Words: Change What You Say to Inspire and Influence Others" explores how specific wording can profoundly impact your communication with potential clients.

The second video titled "8 Magic Words that Make People Want to Buy" discusses eight specific phrases that can effectively motivate buyers to take action.